Put three decades of persuasive writing to work for your next professional services copywriting project.
Content copywriting for lawyers and professional services firms is my specialty.
Why? Because I've spent the past thirty five years practicing law in many diverse settings, from poverty law to corporate counsel and private practice. I've also been a consumer of legal services. I've hired, and fired, lawyers.
I've represented poor, single mothers on the verge of eviction, counseled presidents of small and large corporations, and argued cases at every State and Federal level with the exception of the United States Supreme Court. I know how lawyers think. I know what they love. And I know what keeps them up at night. All of which allows me to help you get your message across in a way that pulls your legal prospects to you, whether its:
Extended testimonials in which we'll show your prospects how your product or service solved a problem, created a benefit or enhanced profitability;
A more extensive, evidence based approach to demonstrating the unique value of your product or service;
To keep your current customers, and prospects, apprised of helpful and/or time saving tips and advice, building trust and awareness, through facts and logic;
For your blog, website, Linkedin company page, or in trade magazines, to demonstrate your industry expertise; or
For your executives and managers who want to grab their audiences and delight them with a wonderful experience, or drive home a business point in an engaging, memorable way.
B2B copywriting is a special form of writing that, done properly, requires deep research into the client, prospect and industry. This research allows a good content marketing writer to write direct, focused and engaging copy, targeting the benefits to be received by the prospect.
And that's exactly what you can expect from me as your freelance copywriter if we decide to work together...Powerful copy that will engage and lead your prospect to your door, telephone or landing page.
Hand me the facts, allow me a bit of time to get to know you and your prospects/products/services, and I’ll take it from there.
Fundraising appeals differ a bit from other forms of copywriting, in that the focus is on the donor.
In fundraising, the donor is the hero, not the organization receiving the donation.
A common mistake is to confuse your mission, wonderful as it is, with the emotional and logical components of the donor's mindset.
She certainly needs evidence that your organization can solve the problem you've described. But she sees herself as the solution. And she's right, because without her donation and dedication you're out of business. So, talk or write to her in that manner.