Lakeside Copywriting

Lakeside Copywriting
content marketing writer
legal | B2B tech | causes


I'm Dave Vigna. I’m a freelance copywriter and the owner of Lakeside Copywriting.   

I specialize in content writing for the legal industry and its service providers.

For more than three decades I’ve been a business lawyer  researching, writing and persuading courts, clients and opposing counsel.  

And I’ve been successful at it.  I convinced all seven justices of the Michigan Supreme Court to overturn a complex commercial case and award a verdict in my client’s favor. 

My name is also on several published state and federal court opinions concerning important commercial and constitutional law issues. 


My clients tell me they appreciate my ability to quickly take complex factual and legal issues and distill the essential one or two factors that will be decisive in the outcome of a controversy.  You can find their comments at my law office website at

I knew copywriting was a discipline that shared many of the properties of legal advocacy (in a nutshell, getting someone to hit the “Buy” button), but I also knew that there were dimensions quite unique to copywriting. 

So I trained with American Writers & Artists Inc. (AWAI), the world’s leading publisher of direct-response copywriting.   

AWAI has, I believe, the best in-house and affiliated trainers, many of whom are recognized worldwide as the best in the business.  

And I passed a rigorous examination to earn AWAI's "Verified" label.

I love to spend time with my family, including my wife, children and grandchildren.  

I also love reading (a happy and absolutely critical prerequisite for good writing), playing music and being active physically, especially playing ice hockey in a local mens league. 

We live most of the year on a lake in Michigan, but escape to Southwest Florida during much of Michigan’s winters, which are beautiful, but too long!

Let's get started!

old school typewriter

old school typewriter